2008年1月12日 星期六

Starbucks

Starbucks is the largest coffee company in the world .The company is named from Starbuck, Captain Ahab's first mate in the book Moby-Dick . It is a multinational coffee and coffeehouse chain company based in the United States . Starbucks sells hot and cold drinks, snacks and coffee beans . Through its division with Hear Music brand , so the company also markets books , music and film . Starbucks brand 's ice cream and coffee are also sold at grocery stores like the store 7-11 in Taiwan .
The original Starbucks opened in Seattle, Washington, in 1970 by three partners : English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The first store is located in downtwon Pike Place Market in Seattle . They were inspired by Alfred Peet who is a owner of the Peet's coffee company, they purchased green coffee beans from him and then began buying directly from growers .
In 1971, Starbucks had six stores and just sold beans . In 1987 , Starbucks' chairman, Howard Schultz bought it and was saying they will convert the Diedrich coffee and Coffee People locations to Starbucks stores. Nowadays Starbucks operated locations worldwide to more than 6ooo in 30 countries . They aim to eventually operate 40,000 retail stores worldwide and their collective desire to act like a small company.

The original logo "twin-tailed mermaid"